Co-founders of Pertinence Group, Sunday Olorunsheyi and Wisdom Ezekiel, unveiled their highly anticipated second book, The Real Money of Lagos, at the 2024 Wealth Summit held in Lagos over the weekend.
The duo had published their first book together titled The Pertinence Way – Our Partnership Story in December 2022, after the company which they built in 2012 celebrated its 10th year anniversary a few months prior.
Olorunsheyi, speaking at the unveiling, revealed that the inspiration behind “The Real Money of Lagos” stemmed from the overarching theme of the Wealth Summit, which has been running for five consecutive years.
He emphasised that the book is a culmination of some of the most impactful teachings delivered by the Pertinence co-founders at the summit, with a focus on unlocking the immense economic opportunities that the city of Lagos has to offer.
In his words, “Wealth Summit has been a platform for transformation and empowerment over the past five years. The Real Money of Lagos captures the essence of these teachings and explores the vast opportunities Lagos offers to those who are ready to seize them.
“This book is more than just a guide; it’s a blueprint for anyone who wants to tap into the true potential of Lagos. We’ve distilled years of experience and knowledge into something that can help individuals build lasting wealth in one of the most dynamic cities in the world.”
The book was officially unveiled by the esteemed Pastor Matthew Ashimolowo, who not only dedicated the book but also launched it with a generous donation of half a million Naira.
In his speech, Ashimolowo praised the authors, calling attention to his long-standing relationship with them. He commended their critical thinking abilities and their keen attention to detail, qualities that have evidently contributed to their success as entrepreneurs.
“I’ve had the privilege of knowing these two men for a long time, and I can confidently say that they are of good character. I especially admire their attention to detail and go-getting spirit. This book is evidence of their dedication to empowering others and unlocking the hidden potential of this great city,” said the England-based preacher.
Following the unveiling, attendees of the event were offered a special 50% discount on The Real Money of Lagos, making the knowledge and strategies contained within the book more accessible to a broader audience.
Co-author Ezekiel also stressed that The Real Money of Lagos was poised to become an essential read for anyone looking to understand and capitalise on the unique opportunities presented by Nigeria’s largest city.
Other dignitaries who officiated at the event include, leadership coach Niyi Adesanya, and real estate mogul Olumide Emmanuel, who participated via multimedia channels.