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Success Stories: How Empowerment Transforms Lives

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“Being empowered includes developing the powerful qualities that lead human beings to cultivate wellness and healing. These same qualities enhance all relationships and reduce stress—the largest precursor to disease—such as gentleness, calmness, patience, humility, compassion, and gratitude.” — Bryan Kest Empowerment refers to the degree of autonomy and self-determination that individuals and communities possess, enabling […]

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How Pertinence hosted first-of-its-kind Realtor Retreat

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Pertinence Group, a people empowerment and enterprise development company, hosted a first of its kind retreat for its sales affiliates, tagged “Elevate 2025” held on Thursday, 23 January, 2025 at the Pertinence Place in Akowonjo, Lagos. Reinforcing its commitment to empowering real estate actors, the company brought together over 300 sales professionals for a dynamic

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How to Reduce Stress in 2025 with Smart Business Plans

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In 2017, Louis Carter Industries, a prominent indigenous company in West Africa’s largest industrial city, shut down operations, leaving over 40 employees to rejoin an already crowded labor market. Founded in 1989, Louis Carter battled rising production costs, foreign exchange issues, inconsistent policies, and high energy expenses before ultimately collapsing under the pressure. This story

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Sales Experts Share Tips on Closing Deals at Sales Pro Conference

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The third edition of Sales Pro Conference was held over the weekend in Lagos as sales professionals and aspiring entrepreneurs gathered to learn from industry experts on how to master the art of closing deals. The event, themed “Seal the Deal,” was powered by Pertinence Group and supported by PettySave Microfinance Bank. The conference featured

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Pertinence Celebrates Milestones as End-of-Year Party features MFB Opening, Book Launch

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Pertinence Group is excited to cap off a successful 2024 with a grand celebration that marks significant milestones in the company’s journey of growth, empowerment, and enterprise development. On Sunday, November 24, 2024, Pertinence will host an extraordinary end-of-year party, which promises not only celebration but also groundbreaking announcements that would set the tone for

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Pertinence co-founders unveil second book ‘The Real Money of Lagos’

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Co-founders of Pertinence Group, Sunday Olorunsheyi and Wisdom Ezekiel, unveiled their highly anticipated second book, The Real Money of Lagos, at the 2024 Wealth Summit held in Lagos over the weekend. The duo had published their first book together titled The Pertinence Way – Our Partnership Story in December 2022, after the company which they

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Unlock Lagos’ Wealth: Attend Africa’s biggest financial summit

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It’s that time of year when thousands of wealth creators, financial experts, and business leaders from across the country gather to discuss “The Real Money of Lagos” at Africa’s biggest wealth conference, the Wealth Summit. This annual event, attracting over 5,000 participants, is the premier gathering for learning about financial opportunities in Lagos. The fourth

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Olorunsheyi, Ezekiel, others empower sales pros to thrive in tough times

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Business experts including Pertinence founders gathered on 25 May, 2024 at the Patron Hotel along Lekki-Epe expressway to educate a host of salespersons at the second edition of the Sales Pro Conference, powered by Pertinence Group. The event, themed ‘Selling in Tough Times,’ was held in the Lekki area of Lagos and featured a lineup

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